5 Jobs in Cambridge, MA
EF World Journeys is Hiring a Paid Media Specialist Near Cambridge, MA
- Execute day-to-day implementation, testing, and optimization of channels including but not limited to Google Ads, Bing Ads, Meta, Google Display Network, Criteo, and TikTok
- Support the Media team’s strategic monthly/quarterly budgeting and goals, daily campaign monitoring, and optimizations
- Assist with weekly/monthly reporting and support ad-hoc performance report creation
- Write compelling ad copy and refresh ads to drive continuous improvements in performance
- Analyze campaign, keyword, and ad performance. Identify opportunities for optimization and make data-driven recommendations
- Conduct Keyword research and identify new advertising opportunities for paid search campaigns
- Monitor search queries mapping to paid search campaigns and make recommendations for negatives
- Track paid search auction insights and impression share trends
- Execute promotional creative swaps across paid channels
- Evaluate new paid media opportunities and assist with the testing of new channels
- Collaborate cross-functionally with team members in marketing and creative to align on key messaging and campaign objectives
- Work with analytics team to develop new reporting as needed
- Proactively learn about industry trends and best practices in paid media and share insights with larger team
- 2-4 years experience at a media agency or similar role.
- Must know the ins and outs of Google Ads and Bing Ads. Bonus points for experience with SA360
- Experience managing paid social campaigns on Facebook and TikTok
- Knowledge of Google Analytics/GA4
- Excellent Microsoft Excel skills
- Analytical and critical thinking skills, able to gather actionable insights from large data sets
- Must be detail oriented and have strong organizational skills
- Strong writing skills and a good eye for design
- Ability to work independently and as part of a team
- Bonus points if you have: Experience with Tableau, Pinterest ads, or Native advertising
- Paid international travel
- Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
- Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
- Four weeks paid vacation your first year and ten paid holidays
- 25% company match on your 401(k)
- Excellent medical, dental, and vision coverage, along with life and disability insurance
- Wellness benefits and a yearly fitness reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
- Discounts at local venues and businesses
Job Summary
Full Time
$68k-90k (estimate)
04/26/2024
06/24/2024
The job skills required for Paid Media Specialist include Advertising, Insight, Attention to Detail, Google Analytics, Digital Marketing, Critical Thinking, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Media Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Media Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Paid Media Specialist positions, which can be used as a reference in future career path planning. As a Paid Media Specialist, it can be promoted into senior positions as an Advertising Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Media Specialist. You can explore the career advancement for a Paid Media Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Paid Media Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Paid Media Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Paid Media Specialist job description and responsibilities
Paid Media Specialists help drive growth and success for organizations on digital platforms.
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The Paid Media Specialist will be responsible for day-to-day management of multiple digital marketing campaigns.
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The Paid Media Specialist will report directly to the Senior Account Executive or VP.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Paid Media Specialist jobs
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Step 3: View the best colleges and universities for Paid Media Specialist.
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